Our Vision
A fairer spice trade. Better quality. Real equity.
We envision a spice industry where farmers are paid fairly, supply chains are transparent, and single-origin spices are valued for both their flavour and their provenance.
An industry where equity is not a marketing term, but the standard.
Our Mission
How we are changing the spice trade
Ujamaa exists to create secure, fairly paid, sustainable livelihoods for smallholder farmers, 90% of whom are women, while bringing exceptional single-origin spices to a new generation of conscious consumers.
We do this by:
Paying farmers at least 5x the commodity price
Working directly with producers to remove exploitative middlemen
Reinvesting a percentage of profits into farmer training and development programmes
Promoting sustainable farming practices that protect biodiversity
Offering fully traceable, single-origin spices with clear harvest and origin information
when buying spices
Ask yourself the 5 W's
where?
Where are my spices from? It's usually far away, but is it clear where the origin is?
who?
Who are my spices from? Were the farmers fairly paid for their produce?
when?
When were the spices harvested? And when did they reach the shelves?
why?
Why are they so cheap, especially if they come from so far away?
what?
What is actually inside? Have the spices been processed, treated or diluted?
... so, Has that got you thinking about the origin of your spices?
